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ADFITECH announces new President

EDMOND, OK; March 13, 2024 - As we continue to focus on the strategic growth of Adfitech, it is announced that Kim Hoffman, CMB, AMP has been appointed as the new President of Adfitech. An award-winning mortgage executive with more than 30 years of experience leading large mortgage organizations, Hoffman will be tasked with refining Adfitech’s core service offerings and furthering its development as a technology-forward company. She will also be working with our existing team on growing Adfitech’s product offerings supporting capital markets.

Hoffman succeeds Dru Jacobs, who will remain an adviser to Adfitech before he transitions to a new opportunity. Hoffman said, “I’m very excited about the opportunity to work with such a great team at Adfitech.  Having been a client of Adfitech in the past, I have experienced the quality of their work, commitment to risk assessment and prevention on behalf of customers firsthand. I would especially like to thank Dru for assisting with this transition and for his hard work building this tremendous team.” We are grateful for the many years Dru has spent with Adfitech and we wish him all the best in his new venture.

Hoffman is an industry veteran and her extensive background encompasses all aspects of residential mortgage lending and servicing at premier institutions including RBC, Nationstar, Morgan Stanley, Sutherland Mortgage Services, and Envoy Mortgage. Most recently, she served as Head of Mortgage Operations for SoFi Bank. We are thrilled to have Hoffman join the team.

We are excited about the future expansion of Adfitech products and services, and we look forward to this next chapter of our company’s growth in the risk management and due diligence space. As always, we thank you for your partnership.



Adfitech was formed in 1983, is rating agency reviewed, and currently services all phases of mortgage quality control, mortgage due diligence and fulfillment, MERS TPR annual reviews and attestations, and secure loan document management. Adfitech uses a proprietary system to provide efficient service and accurate reviews to its customers. 

About Mortgage Connect LP

Mortgage Connect is a national mortgage service provider that supports lenders, servicers, and institutional investors by providing solutions for the entire mortgage lifecycle. Founded in 2008, Mortgage Connect focuses on innovation, operational execution and the consumer experience. The company’s product portfolio includes national title and settlement services, loss mitigation and default services including critical communications, and capital markets services including title procurement and replacement, quality control, and third-party reviews. Mortgage Connect offers a robust portfolio of products and digital solutions for all lines of business within originations, servicing, and capital markets, all of which can be tailored to meet the unique needs of each client.

For more information, visit


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